Tideway is a London sewer tunnel company which after it’s construction completion, Thames will be a cleaner and healthier river.   

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For this branding project, a series of illustrations were created that represent a range of the long-term end benefits. The illustrations are used in various applications for public's awareness.

 

Furthermore, we were asked to design a logo based on the illustration aesthetics and the general new identity.

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The main idea is the reflection of the imagineering / engineering. In other words, a visual combination of what happens bellow the river (engineering) and what to expect (imagineering) afterwards.